Keys to Creating High-Ranking Pages

According to, many Internet business owners were thrown into a panic when Google began using Panda and Penguin algorithms designed to evaluate websites. However, the software was created in order to benefit legitimate small and medium business content while weeding out unsavory sites having bad content or a host of spam links.

Ensuring Quality Content

Content farms were for the longest time ranking highly on search engine results pages by cranking out high volumes. However, the content was notoriously bad and stuffed with keywords and an endless array of links in order to get Google’s attention. These tactics initially sent sites soaring to the top of search lists. Unfortunately, websites putting an honest effort into attracting audiences via hard work and quality information suffered lower rankings. By implementing Panda, Google successfully reduced the number of bad sites by an estimated 11 percent. The recent Panda 4.1 upgrade managed to eliminate another five percent of problems sites, which helped even out the playing field for smaller businesses even further.

How Panda Operates

Experts of say that having a clear understanding of how Panda works helps site owners steer clear from the path of penalty. One of the main concerns involves learning what Panda deems as bad content. Website owners must strive to provide viewers with engaging content that offers useful information. The longer the content the better. An extensive amount of quality content increases site value, generates traffic and includes the opportunity for visitor interaction. Thus, if trying to create lengthy discussions or information by regurgitating the same idea over and over, the overall site loses credibility. Stale, outdated content is another object of contention. Panda is also on the lookout for duplication. It is not unusual to visit multiple websites that repeat the same information verbatim.

Panda Approval

Creating quality content involves understanding a particular audience and meeting specific needs. Depending on a business niche, the action requires research into what clients desire. Content must also be continually updated in order to stay relevant and on top of current trends. Evergreen content is a method commonly used that ensures material stays fresh and pertinent. Examples of this type of writing includes frequently asked questions, jargon guides, reference material or step-by-step instructions.

Proper Formatting

Keep reader engaged and perhaps entertained by breaking up content into multiple paragraphs separated by titles. Incorporate bullet points when possible. Take the time to proof read the page, perform editing if needed and proof read again. Incorrect spelling and grammatical errors may attract attention but not in a positive way. Whether creating a Tweet or posting a blog, polish the content. If lacking in confidence concerning writing skills, consider using reputable software or enlist the aid of someone with more experience.

Keyword Density

While algorithms remain on the lookout for pages obviously stuffed with keywords, there is no need to completely avoid using them. Whether inserting single keywords or long-tail phrases, make sure that the keywords create natural, coherent sentences that flow effortlessly and maintain the topic of the content. When desiring to use specific words or phrases more than once, keep the density between two and four percent.


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