High speed internet plays a major role in digital age. Businesses need to understand the role that broadband technology has for people demand instant access to the internet at home and on the go. Demand For Broadband Internet In today’s digital age, consumers create a high demand for having access to high speed internet access at home and in public. Dial up and DSL connections to the internet are becoming quickly outdated thanks to the rise of technology such as fiber optics. Cable companies now offer bundle packages that include high speed internet. Consumers can save a significant amount of money by subscribing to a single provider for TV, internet and phone services. Some of the fastest speeds available in bundle packages can exceed over 100 Mbps for download and 10 Mbps for uploads. Such broadband connections are ultra fast and usually applied in business applications rather than personal use at home. Cable companies are also syncing traditional TV channels with online streaming. Customers who have bundle packages often get exclusive access to streaming of TV shows, films and movies on mobile devices such as tablets and even smartphones. Smart TV connections also fuse the internet with cable. Mobile apps even allow customers to control their DVR settings remotely by programming recordings for certain TV shows. WiFi Boosts Business Small brick and mortar businesses understand the importance of having free wireless internet access for customers. Similarly, waiting rooms in offices and professional settings often have free WiFi for guests. Having WiFi in a business can attract a lot of new customers. People are always looking for ways to save precious data usage on their smartphones and tablets. A simple “we have WiFi” sign on a storefront can be a powerful advertisement especially in areas with heavy pedestrian traffic. Consumers might walk into a business just because it has free wireless internet access. While browsing the net, visitors might also look around a store and buy something. It’s a given that cafes and restaurants offer WiFi. Patrons are likely to spend a lot of time browsing the web in such venues. Such a trend translates into possibly more orders of beverages, food, snacks and other items on the menu. Wireless Internet By Cable Companies Traditional cable TV providers who offer phone and internet create new incentives for customers to sign up for bundle packages. Some of the largest cable companies offer WiFi hot spots exclusively to customers. To log into an internet network in a public place, customers must use their unique username and password that’s affiliated with a cable TV account. In an age dominated by smartphones and tablets, there is a tremendous demand for having high speed internet access on the go. Not all public places provide free WiFi and cable companies are taking advantage of such facts to attract more mobile device users to sign up for services. Additionally, wireless internet hot spots provided by cable companies are usually much faster than free networks offered in public places.