The growth of mobile computing in the developing nations has been nothing short of spectacular in recent years. Most of the major players in mobile computing, such as Apple, Google, Facebook, Twitter, and Samsung, have benefited from the huge and growing global market.
Mobile computing sales are having a significant impact on both the profitability of these companies as well as the lives of people in the developing world.
Penetration of mobile devices
The competition between device makers has led to the production and distribution of cheaper, more affordable phone models. The number of mobile subscriptions in developing countries has grown to more than 5 billion.
Millions of new subscribers are joining the mobile community every day. A mobile phone has grown to become something other than a luxury in these countries. A significant number of businesses have adopted mobile applications as a means to reach more customers.
Impact of mobile computing
A World Bank report indicates that mobile phones have reached more than three quarters of the world population. The mobile phone is no longer a simple device to make phone calls.
A number of governments are using mobile applications to provide essential services to their citizens. In some countries, mobile and social media platforms are affecting the outcomes of general elections.
The proliferation of mobile devices empowers the general population to respond to and comment on major national events. The living standard of people in rural areas of many developing countries has been positively affected by the mobile revolution.
Growth of mobile devices
China and India account for most of the new mobile subscriptions in developing countries. A reduction in the price of mobile devices is driving the rapid growth of subscriptions.
The fierce competition among manufacturers is also leading to the production of cheaper, yet powerful devices.
Features of a successful device
It’s hard for a high-end model such as an iPhone to claim the leadership in developing countries. A successful device requires a different set of features in the developing world.
These include affordability, energy efficiency, simple interfaces, and reasonable download speeds. Several reports have indicated that the future of mobile computing lies in the developing world.
Role of mobile apps
Most of the applications available in leading nations are also obtainable in developing countries. Many traditional services have shifted to mobile platforms, including banking, insurance, travel reservations, emergency alert systems, medical services, and educational services.
A Brookings Institute study points out that most of the banking in developing countries will shift to mobile platforms within the next few years.
Role of social media
Major social media sites are turning their attention to developing nations. These platforms are focusing on mobile applications to boost further growth. More than 50% of the users on popular platforms such as Facebook, LinkedIn, and Twitter are located in developing countries.
The speed of innovation in mobile technology will continue to bring positive changes to the developing world. Major mobile and social media companies, as well as the consumers, will continue to reap the benefits of these innovations.