SEO and PPC are three letter abbreviations for different Internet marketing techniques. While these terms might mean nothing to people who are interested in Internet marketing, anyone who has considered or will consider Internet marketing will need to know what these terms mean.
The following will take a closer look at what SEO and PPC means, the benefits of using one over the other, and what techniques work best.
What is SEO?
SEO stands for search engine optimization and is essentially a marketing technique that allows websites to organically or naturally appear in search engines, such as Bing, Google, and Yahoo. This technique requires that websites create meaningful, high quality and relevant content that contains valuable keywords that customers input into a search engine.
Search engines use various algorithms to score websites based on relevance to commonly used keywords. The higher the search engine scores a website, the higher a website will appear on a search engine’s result page. Many companies, businesses, and websites want the top ranking spot as potential customers will usually only click the first two to five results on a page.
What is PPC?
PPC is another Internet marketing technique that can help websites and businesses get noticed on the web. PPC or pay-per-click marketing requires that businesses and websites pay to have their ad placed at the top, right or left hand side of the search engine. These ads use relevant keywords to help reach the best and most profitable customer base.
Businesses and websites will essentially pay for every time a customer clicks the link in the ads on the search engine. The cost per click can really vary from a couple pennies to several dollars.
Why Some People Prefer SEO Over PPC and Vice Versa
Some companies will swear by SEO marketing techniques, while others will swear that PPC techniques work. While neither is right or wrong, there are particular reasons businesses prefer one over the other.
SEO marketing techniques are often free. Any business can create a website, place high quality content on it, and update it regularly. These are the basic concepts of SEO marketing and it can come at a very low cost. The drawback is that SEO techniques often take time and patience. It could take months for business to see results and not all businesses have the ability to wait.
Businesses that don’t have the time or ability to wait to appear naturally in search results may prefer PPC. PPC ads are placed at the top of a search engine almost instantaneously. There is no waiting involved. This helps get the name of the website out there to potential customers faster, but it comes at a cost. PPC ads can be expensive and may not always reach the customer base that a business wants or needs.
Which Internet Marketing Strategy is the Best?
Many businesses and companies that are branching out into Internet marketing often want to know which marketing strategy is the best or which one yields the best results. The answer to that question is it depends.
No two businesses are alike, and while PPC might work for some businesses it doesn’t for others; the same can be said with SEO techniques. It is important for a business to sit down with an Internet marketing expert, like a Seattle SEO company or equivalent and figure out which technique is right for that particular business’ marketing plans.