Physical therapy offices with multiple locations can build custom websites that attract local clients seeking appointments. Different Search engine optimization tactics should be applied to capture customers within specific regions.
Building Multiple Websites
One effective way to generate increased online traffic for physical therapy practices is to create multiple websites. Each site can be dedicated to a specific office location. This approach is effective in drawing web traffic that’s looking for a specific office rather than a general physical therapy practices. According to this article, it’s a good idea to register a domain name for a website that’s used for a distinct physical therapy office location. This means that a single physical therapy provider should operate multiple websites that appeal to a very targeted customer base.
When developing multiple physical therapy websites for search engine optimization, a template approach should never be used. A common mistake is to use the same content and simply adjust some keywords according to the specific location that’s affiliated with the physical therapy website. Every website should contain unique content that describes in depth the location that’s being served by specific physical therapists.
Importance of Rich Content
You can still take a traditional search engine optimization approach in developing a website for physical therapy. Some internet marketing experts such as at the Search Engine Journal believe that “Content Is Still King” in the world of SEO. For results, it’s valuable to add high quality articles that describe in depth physical therapy services in various locations. Text based content is still highly favored by search engines. Additionally, you can add videos and photos to enhance and compliment articles. Human users are looking for visual presentations that can solidify any written content on web pages. Relevant keywords should be naturally nested into websites promoting physical therapy practices. For example, a variety of medical terms should be used to describe the procedures offered by the physical therapists and other staff.
Evolution Of Search Engine Optimization
For small businesses and corporations, the same types of search engine optimization tactics are applied but just at different scales. Physical therapy offices need to understand that search engines don’t always provide all of the web traffic seeking services. It’s important to realize the importance of other online channels and outlets such as social media, RSS feeds, newsletters and blogs. Some SEO advice for corporate growth is just as valid for medical practices and other small businesses. Securing top results on search engine pages can be a temporary accomplishments. Businesses should never stop efforts to boost search engine optimization results. The addition of fresh content is always suggested. Blogging can be a powerful SEO tool that adds tremendous value to physical therapy websites. For example, topics on such blogs can be about the latest methods used to treat sports and work related injuries in adults. SEO metrics also play vital roles in boosting business for physical therapy websites. At the end of the day, only the conversions of traffic into appointments are important.