Where businesses used to canvas the area with billboards and other signage, they now have a more lucrative and widespread option with digital marketing. There’s no paper or printing to purchase with digital strategies. However, the platform does create new conundrums, such as search engine optimization choices. According to this website, the right SEO words can mean the difference between success and failure. Other marketing aspects need to be considered as well, especially social media.
Review Sites Go a Long Way
As the digital world has expanded, review websites are taking center stage. Don’t discount their impact on your profits. In fact, some well-known review sites actually improve or impede your business’s success. Look through these reviews periodically. As the business owner, it’s possible to respond to unhappy customers. Showing that you reach out and actually listen to their needs gives consumers another reason to provide a stellar review during their next visit. You can even see the compliments people make about your business, telling you you’re on the right track.
Social Media Responses
Whether you use Twitter or Facebook, social media is a presence that is not going away any time soon. Communicate with people through these venues. Even the most basic question answered makes customers feel like they’ve been treated right. Similar to the review sites, you can clear up any issues, such as poor product or incorrect pricing. You want to convey that your company is fair, creating a comfortable business to work with on a regular basis. Ignoring customers only sparks fire against your company, possibly hurting your future returns.
Make it Familiar
Don’t sign up for every social media site initially. Concentrate all your efforts on one site and build up from there. Place your brand or logo on the page and keep it consistent across all social media platforms. You want to create a feeling of familiarity. When customers see a familiar logo, they know what they’ll get from it and feel comfortable spending money. Keep the text and pictures consistent with your brand, such as shots of your tasty bagels or coffee. Saturating your customer base with tempting information keeps you in mind for tomorrow’s sale.
Everyone wants to feel special. Customers feel special when they seemingly have a limited time deal just for them. Send out digital-only coupons and specials through social media and even email. Those recipients see they have a deal no one else has, prompting them to visit your store immediately. Change the discount once a month to make the purchase enticing each time. The discounts double as a marketing tool as well. Even if they don’t take advantage of the deal this month, your company is in their mind the entire time.
Starting out slow and learning about each individual platform is your key to a successful digital marketing campaign. Customers know when you’re using the platform correctly. They’ll be impressed by your effort to get to know them on a personal level through the virtual world. That translates into actual sales and profit.