Hundreds of businesses and brands trek social media sites to gain greater exposure and online presence that ultimately lead to sales conversion and profit. But for less established brands, it is common for them to choose the easier and faster way out rather than the slowly but surely approach. One prevalent method that brands resort to is purchasing Facebook likes.
When it comes to building their social networking campaigns, many businesses choose to shell out a sizable amount of money to purchase Facebook likes rather than devising a strategy that will yield a large number of fans and followers for their brand. In the minds of these people, who needs to expend their resources for honest consumers when you can purchase fake ones in a few clicks?
Purchasing Facebook likes can happen in two distinct methods. First, a business can employ an individual or a third-party firm that will help produce the large interest. The second one involves the business paying certain people to visit or like their Facebook page. Either way, purchasing fake Facebook likes and fans have a plethora of disadvantages that current participants should wake up to.
Disadvantages of Fake Facebook Likes
For starters, purchasing fake Facebook likes does not produce content for real consumers. If you are paying people to get them to like your website or webpage, you may find that the same individual is producing multiple Facebook accounts simply to get the rewards. Rather than earning a considerable and distinct number of consumers, a business merely gets whatever is thrown at them.
Another disadvantage of purchasing fake likes and fans for your Facebook page is that you gain no interaction with consumers. People who get paid to like a particular page don’t really do it for brand interaction, which destroys the entire point of social media sites like Facebook. Interaction and building relationships are the focal point of these websites. If your likes and visits are from people who were paid simply to click your page, you fail to communicate and build a relationship that is needed to develop your brand and secure potential sales.
Fake Facebook likes and fans also tend to leave after a short while. After a business awards their paid “fans” and “visitors”, most of these people will leave and never come back. Sure you get to keep the likes and visits on your Facebook page, but then again, you aren’t building that connection needed to take advantage over the benefits of social media.
Advantages of Real Facebook Likes
It is possible to purchase legit Facebook likes that are sourced from a reputable company. Several companies, such as Boostlikes.com, sell 100% real Facebook likes from real users. These companies offer Facebook likes that are real people and potential consumers. A useful tip when looking for a company that provides real Facebook likes and fans is to avoid those that offer seemingly perfect packages. These include campaigns like “Get 10,000 Fans!” or “Fans for Pennies!”, which are likely companies offering fake likes and fans.
If done properly, a business can successfully promote their brand through Facebook by acquiring fans and establishing communication with real people who are interested buyers and investors.