Search engine optimization, or SEO, is a constantly changing beast. It used to be that keyword stuffing was okay, and we’ve come a long way since then. From reputable Seattle search engine optimization companies to Google Panda’s best practices, there’s something every web designer and content writer needs to know about the new face of SEO.
1. Original Content Leave the spinning software alone and stop looking for short cuts. The best way to improve SEO is with high-quality, 100 percent original content with well-placed (not stuffed) key words. There’s no easy way to do this. It requires the skill of an SEO writer, and these professionals get paid well for a good reason. Make sure their fees are in the budget.
2. Being Meticulous about Duplicate Content
Sometimes a site owner might not even realize that duplicate content is online. Maybe there are partner sites that share copy and pasted product descriptions. Maybe there’s a defunct site that someone thought was gone, but still lingers. Duplicate content is a big red flag for Google Panda, and it needs to be taken care of immediately.
3. Quality vs. Quantity When it comes to links, it’s the quality (not the quantity) that matters. It’s also important that the links are complementary to the site and appropriate. For example, a site about roofing commercial properties shouldn’t have links to dog food, dance academies or other strange connections. Instead, all external links should make sense.
4. Getting Out of Google’s Good Graces Once a site has been deemed complete spam or otherwise goes against best SEO practices, it can be nearly impossible to rebuild the reputation. If a site is banished to the dregs of search engine results, it’s often best to start from scratch. Usually, these sites haven’t been around long so it’s not a huge loss. Remember that Google can–and does–hold grudges.
5. Don’t Dismiss Meta Tags Meta tagging for SEO purposes is often one of the last things people think about. That’s a big mistake. Meta tags are a great opportunity to incorporate bite-sized SEO into a website. Focus on it along with content management to create a perfect, SEO-rich site that’s also easy for browsers to identify.
SEO might be constantly changing, but the basics stay the same. It takes meticulous hard work and the expertise of professionals to get it right. Put in the effort to see the best results every time.