One may find all kinds of advice online with regard to search engine optimization and online marketing, and it seems to change with every trend in search engine algorithms. One has to check back often for updates on the marketing tips that are working best at any given time.
Here are three ways you can get solid results in your SEO and online marketing, within the current online ecosystem.
1. Update your keyword research
If you don’t know what keyword research is, go to the Keyword Research tutorial and prepare to be delighted. This is by far the best indicator of which products and services are being sought by customers, at what volume, and where.
The mistake made by many experienced online marketers isn’t in ignoring this data, but using old data for too long. Take a quarterly look at keyword research data, and record the differences over time.
This is a great way to stay current, but also increase your ability to predict future trends, as you see the patterns emerge.
2. Get social
Social media is here to stay, and the search engine algorithms are now computing social factors into search rankings. So it’s in your commercial interests to engage in conversations and build relationships on social media.
The Vayner Media resources from Gary Vaynerchuk are a good place to start, if you want a good understanding of how to use social media to your advantage in business.
3. Second opinions never hurt, especially locally
When it comes to SEO and online marketing, it never hurts to get a second opinion on how you might achieve better results. While there are thousands of SEO agencies and online marketing firms out there, your best bet is to find a local professional to conduct an audit.
It’s fairly easy to identify the best in your region, because those companies rise to the top of the local agency results. If you’re in the Phoenix area, and you do a search for local SEO audits, you’ll likely find the expert page suggesting that you get SEO audits done by Tide Interactive Group.
If you are indeed in the Phoenix area, your company can gain a huge advantage out of an audit performed by a local expert, because a high percentage of search engine searches involve local searches (and request local results). Local experts will best understand local searchers!